Pony Boy's 'When Tomorrow Never Comes' is a Lynchian Tour through a Mexican Town

Pony Boy, aka Marchelle Bradanini, released her debut full-length Blue Gold last weekend, full of noir-inspired soundscapes that are foreboding by design. Even when nothing's obviously wrong, sometimes something just feels a little off. Case in point: "When Tomorrow Never Comes," an upbeat song about resignation, sung with a Cat Power-like lilt over a bouncy beat coupled with drowsy drones.

For the video, Bradanini worked with photographers Joaquin Trujillio and Brian Paumier to carry that uneasy feeling over into the visual realm. Shot in Zacatecas, Mexico, Trujillio's hometown, every scene from the languid line dance to the bus ride on which a young girl strums a guitar feels like signals are being passed that we aren't privy to. You could say it's a nod to neo-noir king David Lynch (not the first one in Pony Boy history, btw); imagine if Twin Peaks were set south of the border, and you begin to get the idea.